All You Need To Know
About The Certification

As products like skincare, shampoos and soaps integrate themselves into our daily routines, we find that we are not always aware or fully understanding of the ingredients that go into these products. Some products on the market are made with chemicals that were introduced a long time ago, which have been found to bear harmful effects in recent studies. Other products may not fully disclose their ingredients, making it difficult to fully know what you’re putting on your skin. With this, we put ourselves at higher risk of potentially causing damage to our sensitive skin.

Environmental Working Group
(EWG) has been working since 1993

to track chemical safety, then developing a set of health standards according to the findings gathered by their research team over the years. The EWG has been following these published health standards to award suitable products the EWG VERIFIED™ mark, which acts as a marker of scientific approval of these products for healthy and safe use.

What are EWG VERIFIED™ Products?

If a product is marked as EWG VERIFIED™, this means that it has been tested and certified to be free from any of EWG’s list of ‘Unacceptable’ or ‘Restricted’ ingredients. Ingredients under the former list pose health, ecotoxicity and/or contaminations concerns, while those marked as ‘Restricted’ are ingredients that do not meet the guidelines set by the relevant authorities and industry institutions.

EWG VERIFIED™ also requires products to be fully transparent with their ingredients list, and follow standard ingredient-naming guidelines to make it easier for consumers to research and understand the components of the products. Additionally, EWG meticulously follows the manufacturing processes behind products to ensure that companies develop and follow good manufacturing practices.

Hazard Score Key

Low Hazard

Moderate Hazard

High Hazard

EWG Green Grade

Products are sometimes labelled as ‘EWG Green Grade certified’, meaning that they are licensed as EWG VERIFIED™. These products have scored within the ‘green’ range (between 1 and 2 out of 10) of EWG’s Skin Deep® database according to the standards set from EWG’s research, with 1 representing the best score and 10 as the worst. As EWG’s ‘Unacceptable’ and ‘Restricted’ lists are updated once a year, the products are also regularly tested for compliance with their most recent standards. As such, consumers can stay rest assured that the products are up to date with the most recent health standards.

Environmental Friendly

All our product packaging is printed with soy ink that made from soybeans. Compared to traditional petroleum-based ink, soy-based ink is accepted as more environmentally friendly.

All our product packaging is made with FSC Certified materials. When you purchase FSC-labelled products, you are helping forests, and the people that rely on them, thrive by supporting: zero deforestation, support the change from preservatives to conservatives, fair wage and work environment & community rights.

Vegan & Cruelty Free

Cruelty-free means that the product was developed without any tests on animals, while vegan means that the product does not include any animal-derived ingredients.

What is vegan-friendly skincare?

Vegan-friendly skincare is defined as skincare that eliminates animal-derived ingredients such as animal skin, bones, hooves, oil, feathers, urine or crushed insects. Although it sounds disgusting, plenty of skincare products do include these in the fine print of their ingredient lists. However, vegan-friendly skincare relies on cruelty-free, plant-based ingredients and extracts which are procured ethically to ensure that neither nature nor the workers who harvest it are taken advantage of in any way. To us, vegan-friendly means that none of the formulations used for our skin care range contains raw ingredients of animal origins. Instead, our vegan-friendly products contain ingredients procured from natural, alternative sources such as plant or fruit extracts and have never been tested on animals throughout the process, from production to purchase.

All of our products are FREE from prohibited ingredients:

As the growing demand for gentler and safer solutions has driven the use of natural and organic ingredients in skincare products. Hence, some prohibited and harmful ingredients are avoided in our products. We have integrated natural and safe ingredients into products to cater to consumers' evolving needs and to provide sustainable and safe solutions. We are committed to avoid these harmful ingredients:

Our Certificates

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