Everyone Is Different and Unique, So Is Our Skin.
At PREFACE, we believe your personal habits and life experiences will leave unique traces on your skin, therefore everyone's skin possesses their own unique and different story.
PREFACE promises to provide sincere, simple and effective skin care formulas to provide your skin the utmost care, bringing nourishment and comfort to your skin, body and soul, allowing you to write your own PREFACE to a beautiful day.
PREFACE means "opening" or "prologue", it represents a "beginning". In books and literature, the preface is the introduction of the story, it carries the story's essence and plays an important role to draw readers' attention.
Deeply inspired by 'preface' in books and literature, we named this skincare brand PREFACE, hoping to inspire people to embark on their beauty journey and create their beautiful "skincare story" with us.
The letter "P" in PREFACE is a combination of the English letter "I" and apostrophe mark ('), echoing the brand's spirit of having "I"(I/I'm/I'll/I'd/I've) as our utmost important focus, encouraging everybody to embrace their true selves.
Also, the apostrophe mark carries a special meaning, corresponding to the act of applying skincare products to one's face, it is to remind everyone to take care of their skin day and night, allowing the skin to radiate a natural glow from within, helping people discover their own beauty.
"PRE-" in the brand name PREFACE has four meanings:
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Cheryl Lee, a luminary in Malaysian media and arts, carved her path through radio hosting, songwriting, and literature. Growing up in Pahang, Cheryl became a prominent figure in the industry, hosting 8FM and earning praise as a versatile 'talented woman.' In 2018, she ventured into stand-up comedy, becoming Malaysia's only Cantonese female comedian.
Three years ago, Cheryl embarked on a new journey inspired by her passion for literature. She envisioned a unique platform that seamlessly combined storytelling with technology. The result was Preface, a literary haven that celebrates the beauty of words in the digital age. Cheryl's experiences in literature and her unique concepts set the foundation for Preface, showcasing her ability to innovate and weave narratives beyond the conventional.
As the founder of Preface, Cheryl brought her creative touch to a venture that embraces the magic of literature in the modern era. Her journey reflects a continuous exploration of diverse artistic endeavors, reinforcing her status as a pioneer in the Malaysian media and arts scene.
Mandy Leong, a trailblazer in Malaysian entrepreneurship, joined forces with Cheryl Lee in the Preface venture. Mandy's journey began during her Form 6 years, where she swiftly ascended from a retailer to the founder of Chriszen, a successful cosmetic and skincare brand.
Three years ago, Mandy sought Cheryl's creative brilliance to collaborate on a new skincare brand. The result was Preface, a platform seamlessly combining storytelling with beauty. Mandy's entrepreneurial spirit and business acumen, honed through her success with Chriszen, contributed to Preface's vision of efficiency and excellence.
As the co-founder of Preface, Mandy seamlessly transitioned the company into a new direction. Their collaboration gave birth to a platform offering a sanctuary for skincare enthusiasts to explore, engage, and connect, showcasing the power of two extraordinary women efficiently merging their diverse passions.
